Resources for Non-Profits

COVID-19 Resources:

Visit google.com/nonprofits to see the Resources to help your nonprofit navigate uncertainty, including products, programs, and trainings to help you carry on your mission during COVID-19.

Welcome Non-Profits!

We understand your needs are unique, which is why we are offering free, 30 minute VC appointments with a pair of Googlers where you will receive optimization and/or troubleshooting advice regarding Google Ads, Google Ad Grant application, Analytics, Merchant Center, and basic gSuite products.

Ways Googlers can assist:

Google Ad Grants:

Review with a strategist how to sign up for Google Ad Grants and review the rules to stay compliant.

Shaping your Google Ads strategy:

Review with a strategist how to create a Google Ads Grants strategy with Search. We will also review the three pillars that will help you have a successful Search campaign: Bids (Smart Bidding), powerful ads (Creative Excellence) and keywords.

Smart Bidding:

  • What is Smart Bidding and what are its core capabilities
  • Overview of the different bidding strategies
  • How to implement a Smart Bidding strategy: Best practices and frequent set-up missteps.

Creative excellence:

  • What it means to have powerful and relevant ads. Overview of the 3 levers to create great ads: Ad extensions, optimized rotation settings and +3 ads per adgroup.

Answer any Google product questions:

  • Google ads
  • Analytics
  • gSuite basics

Click Here to Schedule an Appointment.

Please include the following in your appointment request:

1. Your Name

2. Email Address

2. Business Name

3. What products you need support for

4. A brief description of what you need assistance with