Resources for Non-Profits
COVID-19 Resources:
Visit google.com/nonprofits to see the Resources to help your nonprofit navigate uncertainty, including products, programs, and trainings to help you carry on your mission during COVID-19.
Welcome Non-Profits!
We understand your needs are unique, which is why we are offering free, 30 minute VC appointments with a pair of Googlers where you will receive optimization and/or troubleshooting advice regarding Google Ads, Google Ad Grant application, Analytics, Merchant Center, and basic gSuite products.
Ways Googlers can assist:
Google Ad Grants:
Review with a strategist how to sign up for Google Ad Grants and review the rules to stay compliant.
Shaping your Google Ads strategy:
Review with a strategist how to create a Google Ads Grants strategy with Search. We will also review the three pillars that will help you have a successful Search campaign: Bids (Smart Bidding), powerful ads (Creative Excellence) and keywords.
Smart Bidding:
- What is Smart Bidding and what are its core capabilities
- Overview of the different bidding strategies
- How to implement a Smart Bidding strategy: Best practices and frequent set-up missteps.
Creative excellence:
- What it means to have powerful and relevant ads. Overview of the 3 levers to create great ads: Ad extensions, optimized rotation settings and +3 ads per adgroup.
Answer any Google product questions:
- Google ads
- Analytics
- gSuite basics
Click Here to Schedule an Appointment.
Please include the following in your appointment request:
1. Your Name
2. Email Address
2. Business Name
3. What products you need support for
4. A brief description of what you need assistance with