Google Academy
A training academy aimed at helping individuals, businesses, and organizations that utilize Google Ads uplevel their digital skills via exclusive trainings from Google product experts.
Google Academy for Digital Skills
All Google Ads users with at least one year of experience are eligible, so please feel free to express interest below and we will add you to our upcoming trainings. These sessions are ideal for digital account managers and strategists.
See below for more information on our upcoming trainings:
Smart Bidding - (Link to recording)
April 28 1PM EDT
Learn how Smart Bidding adapts in a dynamic market and how to make best use of the different Smart Bidding strategies. Dive deep into several relevant business scenarios and hear guidance from a Google Smart Bidding specialist about how to shift your approach accordingly.
Search Excellence - (Link to recording)
May 5 1 PM EDT
In this session, we will address how to more efficiently identify key opportunities for Search campaigns, including how to use optimization score in day to day account management, how to best use automation and measure the right actions as business goals evolve in these uncertain times.
Drive Online Sales - (Link to recording)
May 19 1 PM EDT
Learn more about the ecommerce landscape and unique Google solutions for driving online sales. With a focus on the latest shopping products, gain a better understanding of how to connect with customers, approach new audiences, and shift your strategy from offline to online.
May 26 1 PM EDT
Discover how to build a performance display strategy to better reach new and existing customers at all stages of the buying cycle. Learn from a Google product specialist about how to choose display solutions that align with your business goals, as well as best practices for targeting, bidding, and measurement.